There are some essentials that every press kit should include. Have you just opened a new business or moved to another area? This is the perfect time to introduce yourself and your services to your new community and local press. Just pass it on to local journalists and news outlets in your community. Want to drum up excitement for a new campaign, gig or event? Then your press kit is a great way to share the details. It’s also a great way to promote the services or products you already offer. You can focus on describing the features, pricing, and how customers can reach you. Here are some examples of what you can do with your press kit: Launch a new productĪ media kit is perfect for sharing details about your new product or service. Once you have a goal in mind you can gather info and images to back it up.
How you format your content will change depending on whether you’re launching a product, promoting an event, or opening a new business. What is the goal of my press kit?Īny media kit can be tailored to your specific marketing goals. Plus, you can distribute all the essential info they need in high-quality and bigger files. This way you can use it as a calling card with all the info about your business. Tip: If you attend a lot of conferences or events you can add your press kit to a USB stick and give them out. The easier you make it, the more likely they’ll be to write about you! So they have everything they need to write your story and they can always check back on it if they forget stats you mentioned in the meeting. When you’re networking, you can always refer to your press kit and share it with journalists. Your press kit is basically a business resume for journalists, publishers, and promoters. That’s why it’s always best to add important info that’s useful for everyone along with more specific info depending on your target market and goals.
Think of the highlights or main message you want to use to promote your business and include quotes or statistics to back this up.Ī press kit isn’t just useful for the press, it’s also useful for possible investors, partners or bloggers and influencers. A good press kit will give journalists quick and easily digestible info about your product or business as well as photos or any marketing materials they can use. How do I add a press kit to my website?Ī press kit (or media kit) is a page on your website that contains all your promotional materials and resources for your business or band.
#Quick quotes page kits professional#
Having a press kit on your website shows journalists and visitors that you’re professional and makes it easy for reviewers and press to write about you. So when journalists search for your business online and are on a tight deadline, it pays to have all your materials ready. Not only do they bring traffic to your website and gain you recognition, but being mentioned by established websites earns you trust points with prospective customers.
#Quick quotes page kits free#
Press coverage and online reviews are a great way to get free publicity for your business or band.
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